数码营销(B).A., B.S.)

This is an introduction to the basic accounting model and the framework for developing financial statements. The major focus is on the study of generally accepted accounting principles as they apply to the measurement of income and the 演讲 of a firm's financial position.
(通常每学期提供.)

The role of accounting in the formation and capitalization of corporations is studied. 其他主题包括现金流, analysis and interpretation of financial statements, 基础管理会计.
Prerequisite(s): Grade of "C-" or better in ACCT 1310 Principles of 会计 I.
(通常每学期提供.)

Students examine the role of marketing in society with an introduction to the fundamentals of strategic marketing planning and the development of the marketing mix. 主题包括买家行为, 市场细分, 分布, 定价政策, 传播策略, 以及产品开发.
(通常每学期提供.)

An introduction to descriptive and inferential statistics. 主题包括聚会, 组织, 解释, and presenting data with emphasis on 假设检验 as a method for decision making in the fields of business and economics. Procedures include z-tests, t-tests, ANOVAs, 相关, and simple 回归.
交叉上市与ECON 2100.
Prerequisite(s): Demonstrated proficiency in high school algebra 或者得到老师的许可.
(通常每学期提供.)

This course explores using social media effectively to move consumers to action. 成为一名成功的营销人员, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. This course is an online class offered through the Lower Cost Models Consortium. The class has optional live sessions.

Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销.

Email marketing is vital to modern businesses and a primary tool in any skilled marketer's toolkit. This course will teach you to craft successful email marketing campaigns for sales, 订婚, 和激活. 这门课结束的时候, you'll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You'll also build your marketing campaign. This course is an online class offered through the Lower Cost Models Consortium. The class has optional live sessions.

Prerequisite(s): First-Year Writing class and a grade of "C- " or better in BUSAD 2000 Principles of 市场营销. BUSAD 2150 Social Media 市场营销 is recommended but not required.

This course will review the basics of effective oral and written communication and apply these basics to business writing and 演讲s. A variety of individual and collaborative projects, 包括备忘录, letters, 和报告, will emphasize the process of drafting, revising, and editing business communications.
Prerequisite(s):  工商管理, 会计, 经济学, 国际业务, 体育管理专业.

"Going Viral" is the goal of most web-based marketing content. Companies that generate content that can spread through the internet organically are the most successful in growing their brand. This course will teach you what drives people to share content and build shareable and meme-worthy content. 这门课结束的时候, you will understand what drives viral sharing and learn how to facilitate it. This course is an online class offered through the Lower Cost Models Consortium. The class has optional live sessions.

Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销.

How do you find what you're looking for on the internet? Chances are, you turn to a search engine. Companies use Search Engine Optimization (SEO) and Search Engine 市场营销 (SEM) to make sure you see them first every time you turn to a search engine. 这门课结束的时候, you'll learn how to optimize a website to show up first on a search and build search ads that will drive customers to your website. This course is an online class offered through the Lower Cost Models Consortium. The class has optional live sessions.

Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销.

Focuses on developing the appropriate mix of promotional tools used in marketing communications, 包括广告, 促销活动, 公共关系, 赞助, 购买点, 以及个人销售. Examines the relationship of promotional strategies to the communication process. Students develop an integrated marketing communications plan for an area business.
Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销.
(Normally offered each spring semester.)

Application of behavioral science theories, concepts, methods, and research findings to the understanding and prediction of consumer behavior as the basis for decision making by marketing managers. Designed to provide additional insight into sociological, 心理, and environmental factors affecting the consumer decision process and their importance to marketing strategies.
Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销 and a 1000- or 2000-level speaking-instructive course.
(Normally offered each spring semester.)

Students are introduced to financial management of proprietorships, partnerships, and corporations. 风险和回报的概念, 货币的时间价值, and stock and bond valuation are analyzed from a quantitative approach and applied throughout the course. Additional topics covered are 资金成本 as related to discounted cash flow, 资本预算, and strategic financing decisions. A project consisting of several spreadsheet applications will be utilized in order to expose students to their potential for financial analysis. Topics covered include: basic financial statements, 财务比率分析, 货币的时间价值, 估值和回报率, 资金成本, 资本预算.
Prerequisite(s): Junior standing and grades of "C-" or better in ECON 1530 Macroeconomic Principles or ECON 1540 Microeconomic Principles, ACCT 1320 Principles of 会计 II, and a department-approved Math course (数学1100大学代数, 数学1400微积分预备, 数学1450有限数学, MATH 1500 Calculus for Management, 生物, and Social Sciences or 微积分I), 或者得到老师的许可.
(通常每学期提供.)

Students will investigate the opportunities and challenges facing American companies seeking to expand their markets across international boundaries. Analysis includes a study of international marketing barriers, 文化模式, adapting the product line to international markets, selecting channels of 分布, 定价策略, and international 传播策略.
Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销 and a 1000- or 2000-level speaking-instructive course.

Today, marketing professionals have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. 在本课程中, students will learn how to analyze digital customer behavior data using various tools and use that data to test marketing hypotheses and improve customer acquisition. This course is an online class offered through the Lower Cost Models Consortium. The class has optional live sessions.

Prerequisite(s): Grade of "C-" or better in BUSAD 2000 Principles of 市场营销, 系认可数学课*, and BUSAD 2150 Social Media 市场营销 or 电子邮件营销 or BUSAD 3350 Search Engine: Optimization and 市场营销.

*A department-approved math course includes: 数学1100大学代数, 数学1450有限数学 or 微积分I.

This course investigates ethical issues and moral dilemmas found in the modern business arena. The conflict between an organization's economic performance and its social obligations are studied. Various economic theories, legal regulations and philosophic doctrines are discussed. Contemporary Western moral philosophy, historic and contemporary Christian ethics, and social theory provide a context for the course. Case studies are integrated throughout the semester.

Prerequisite(s): Junior standing and a 1000- or 2000-level speaking-instructive course.
(Normally offered each spring semester.)

This course integrates all prior accounting, business, and economics courses as final preparation for the student's entry into the business world or graduate studies. Case studies and computer simulations are utilized to enable students to gain an understanding of business operations and the application of business principles.
Prerequisite(s): Senior standing 工商管理, 会计, 或经济学专业, grades of "C-" or better in  ACCT 1310 Principles of 会计 I, ACCT 1320 Principles of 会计 II, ECON 1530 Macroeconomic Principles, ECON 1540 Microeconomic Principles, and BUSAD 2500 Principles of Management and BUSAD 2000 Principles of 市场营销, 或者得到老师的许可, and a 1000- or 2000-level writing-instructive course.
(通常每学期提供.)

Each student must work with the department internship coordinator to obtain a business-related internship related to the specific area of emphasis or interest of the student. This course presents each student the opportunity for work-related application of business interest. 在特殊情况下, a second internship may be taken for credit with the approval of the business department chair and the internship coordinator.
没有通过/失败.
Prerequisite(s): Junior standing or permission of the department internship coordinator.
(通常每学期提供.)

An introduction to computational problem-solving using Python. Hands-on labs are used to motivate basic programming concepts, including basic data types and structures, 功能, 条件, 和循环. Additional topics may include building and scraping HTML webpages. The course is recommended for all who wish to explore data science and/or computer science.

Prerequisite(s): Math ACT score of at least 21 or permission of instructor.

A study of managing, manipulating, and summarizing data using Excel and SQL. Excel中的主题包括, but are not limited to: 功能, filters, 图表和可视化, 数据透视表, 和宏. Topics in SQL include, but are not limited to: queries, joins, and basic database management.

An examination of the macroeconomic theories, problems, and policies of the U.S. economy. 主题包括供给和需求, a description of the main sectors of the economy, and the role of government in stabilizing the economy with monetary and fiscal policies.
(通常每学期提供.)

See BUSAD 2100 Business and Economic Statistics.
 

A study of 功能 from 代数, graphical, numerical and modeling perspectives. The 功能 are chosen from among linear, polynomial, rational, 指数 and 对数.
Prerequisite(s): Math ACT score of at least 21.
(通常每学期提供.)

An introduction to statistics concepts with an emphasis on applications. Topics include descriptive statistics, discrete and continuous 概率 分布s, 中心极限定理, 置信区间, 假设检验, 线性回归.
(Normally offered each fall semester.)

初等函数的研究, 他们的图, 和应用程序, 包括多项式, rational, 代数, 指数, 对数, 还有三角函数.
Prerequisite(s): Math ACT score of at least 24 or grade of "C" or better in 数学1100大学代数.

A survey of specialized mathematical techniques used to solve contemporary problems in business, economics and the social sciences. Topics may include linear 回归, 数学金融学, 方程组, 矩阵代数, 线性规划, 枚举, 概率, 和统计数据.
Prerequisite(s): Math ACT of at least 24 or a grade of "C "or better in 数学1100大学代数.
(通常每学期提供.)

A calculus course for non-mathematics majors. 主题包括限制, 连续性, 分化, and integration with emphasis on relevant applications.
Prerequisite(s): Math ACT score of at least 24 or grade of "C" or better in 数学1100大学代数.
(通常一年一次.)

An introduction to calculus of a single variable. 主题包括限制, 连续性, 分化, and beginning integration with applications. Assignments are given that help build proficiency in the use of a computer algebra system.
Prerequisite(s): Math ACT score of at least 27, or a grade of "C" or better in MATH 1470 Trigonometry or 数学1400微积分预备, 或者得到老师的许可.
(通常每学期提供.)

An introduction to basic 概率 和统计数据 concepts with an emphasis on applications. Topics include descriptive statistics, 概率, 贝叶斯定理, discrete and continuous 概率 分布s, 联合概率分布, estimation and 假设检验.
Prerequisite(s): Grade of "C" or better in MATH 1610 Calculus II.
(Normally offered fall of even-numbered years.)

An introduction to descriptive and inferential statistics as decision-making guides in psychology and related fields. 主题包括组织, analysis, 演讲, and interpretation of data with emphasis on the 假设检验 model of inference. Specific procedures include z-tests, t-tests, analysis of variance, and 相关. A laboratory section is required for computational experience.
Prerequisite(s): PSYCH 1010/PSYCH 1010FYW Introduction to Psychological Science and sophomore standing.
Recommended: College level mathematics course.
(通常每学期提供.)

在本课程中 students are introduced to descriptive and inferential statistics and their applications to sociological research. Statistical procedures include central tendency measures, 可变性, t-test, 单向方差分析, 相关, 回归, 卡方. The course also includes specific training in using SPSS for analysis.
Prerequisite(s): SOC 1110 Introduction to Sociology.
(Normally offered each spring semester.)